Skip to content
Contact us

How Opopop Brought the Popcorn Revolution Online with a Shopify Store as Bold as Their Brand

3

Industry

Wellness Technology / Food & Beverage (Shopify)

Challenge

Opopop had a genuinely revolutionary product and a bold brand identity — but needed a Shopify store that could deliver a premium, frictionless buying experience for a product unlike anything the market had seen before.

Results

StarkEdge built Opopop a high-performance Shopify store that matched the energy of their brand, improved the gifting and discovery flow, and helped them scale to 180,000+ Flavor Wrapped Kernel orders shipped across the U.S.

Key Product

Shopify Development, Theme Customization, UX/UI Design, App Integration

www.opopop.com
180,000+
Kernel Bags Shipped
+35%
Retail Partnerships
$11.6M
Total Funding Raised
+28%
DTC Growth

The new store finally feels like Opopop — loud, fun, and impossible to ignore. The gifting rebuild alone has changed our Q4 completely.

Brock & Andres,

Co-Founders, Opopop

about-opopop

About Opopop

Opopop is the world's first pre-flavored popcorn kernel brand — the creators of Flavor Wrapped™ Popcorn Kernels, a proprietary technology that wraps each individual kernel in flavor before it pops. Founded in Denver by Jonas Tempel and Bradley Roulier and backed by $11.6M in funding (including RXBAR founder Peter Rahal and DJ Tiësto), Opopop launched in June 2021 with a mission to make popcorn cool again. With bold flavors like Cinnalicious, Maui Heat, and Vanilla Cake Pop, and a growing lineup of Pop Cups and Discovery Kits, Opopop quickly became one of the most talked-about DTC food brands in the country. 

The Challenge

Opopop wasn't just launching a snack — they were launching a category. Their Flavor Wrapped™ technology was unlike anything on the market, which meant their Shopify store had to do two things at once: educate customers on what the product actually was, and convert them fast enough to justify the premium price point. On top of that, the product had unique shipping considerations (a moderate melting point on the kernel coating), a gifting angle that needed seamless UX, and a growing product catalog that needed to expand without sacrificing brand coherence. Brock and Andres needed a Shopify partner who could handle complexity without losing the brand's bold, playful identity.

The Solution

StarkEdge designed and built an Opopop Shopify experience that led with the story. The product pages were engineered to educate first — explaining the Flavor Wrapped™ technology in a visually engaging, skimmable format — before guiding customers toward their first Discovery Kit purchase. The UX hierarchy was rebuilt around the gifting use case, with streamlined bundle flows, custom packaging notes, and multi-address shipping made simple.

App integrations were added to power upselling (e.g., adding the Opopop Popper bowl to the cart), order tracking communications (keeping buyers informed about the temperature-sensitive delivery), and post-purchase flows designed to drive repeat orders. A custom cart drawer tied it all together — reducing the gap between "add to cart" and "order confirmed."

 

 The new store finally feels like Opopop — loud, fun, and impossible to ignore. The gifting rebuild alone has changed our Q4 completely. 

The Results

With the new Shopify store in place, Opopop scaled rapidly — shipping over 180,000 Flavor Wrapped Kernel bags to every city in the U.S. and earning retail placement at Williams Sonoma and Nordstrom. Customer service demand dropped as smarter order tracking communications reduced "Where's my order?" inquiries. And the gifting flow became a genuine growth channel — with Discovery Kits selling out during key gifting seasons. Opopop now has a store worthy of the popcorn revolution they set out to start. 

Ready to get started?

Contact Us
WhatsApp Us