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How Zylo Nutrition Elevated Their Shopify Store to Match the Power of Their Products

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Industry

Wellness Technology / Food & Beverage (Shopify)

Challenge

Zylo had a fast-growing product line of functional mushroom gummies, but their Shopify store was struggling to guide customers to the right product — causing decision fatigue, high bounce rates, and missed revenue on a catalog built for upselling.

Results

With StarkEdge's CRO strategy and custom Shopify build, Zylo saw improved product discovery, higher average order value, and a cart experience that consistently converted health-conscious shoppers into subscription buyers.

Key Product

CRO, Theme Customization, App Integration, Cart Drawer Customization

www.zylo.life
+22%
Conversion Rate Increase
+35%
Faster Checkout Flow
18%
Cart Abandonment Reduction
+28%
Mobile Engagement

Our customers finally understand our products within seconds of landing on the site. StarkEdge transformed how we tell our story.

Todd Erwin,

Founder, Zylo Nutrition

zulo-about-1

About Zylo Nutrition

Zylo Nutrition is a fast-growing wellness brand specializing in functional mushroom gummies crafted for sleep, focus, energy, fitness, and immunity. Founded by Todd Erwin, Zylo has built a reputation for premium, sugar-free, vegan supplements that deliver real results — and a community of health-forward consumers who trust the brand deeply.

With a rapidly expanding product line, Zylo needed a Shopify storefront that could keep pace with its growth and guide customers confidently from discovery to purchase.

The Challenge

Zylo's product catalog had grown quickly — a great problem to have, but one that created real UX challenges. With over a dozen SKUs across different wellness goals, the store was creating decision fatigue for new visitors. Customers who arrived curious about functional mushrooms often left without buying because they didn't know which product was right for them.

Collection pages had high bounce rates, and the default cart wasn't built to support the subscription and bundling logic that Zylo's business model required.

The Solution

StarkEdge started with a CRO-led audit of the full customer journey — from landing page to checkout — identifying the exact moments where visitors were disengaging. We restructured the site architecture to make product discovery intuitive, grouping SKUs by wellness goal and adding clear educational content at each decision point.

A custom Shopify theme was built to reflect Zylo's premium positioning, with refined typography, high-impact product photography layouts, and a fast, clean mobile experience. App integrations were added for subscriptions, upselling, and bundling — and a custom cart drawer was developed to surface the right offers at the right moment.

Our customers finally understand our products within seconds of landing on the site. StarkEdge transformed how we tell our story

The Results

 Bounce rates on Zylo's collection pages dropped by 41% in the first 90 days post-launch. Collection-page conversions increased 3.2x, and average order value grew by $18 — driven by the new cart drawer's upsell and bundle prompts. Zylo now has a storefront that scales with the brand, capable of supporting new product launches without redesign. 

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