A high-quality landing page is responsible for converting your visitors into potential leads or customers. A great landing page is constantly experimenting with increasing conversion rates and reaching the highest potential ROI or return on investment. It is where you need landing page designing services.
Whether the landing page converts or not will always be better, as the landing pages are the major element for making or breaking online marketing campaigns. You can take a step back to analyze the landing pages and search actively for ways to boost email sign-ups and drive sales, leading to exponential business results.
In our post today, we will share with you a few of the ideal tips for better landing page optimization that allows for attracting qualified leads and converting them into high-paying customers.
So before we make start, we will now clear up the instant meaning of landing page optimization.
Overview of Landing Page Optimization
The process involved in enhancing or improving the components present on the website landing page is effective enough at boosting the conversion rates, and this counts for both the sales and opt-ins.
But, always note that optimizing the landing pages does not indicate redesigning the whole page but instead experimenting with a single component when using the A/B testing methods to statistically determine the designs for better performance.
Before we land on ways to optimize the landing page, here are a few instant metrics and standards involved in regular landing page performances you should strive for.
Which Is the Best Conversion Rate for The Landing Pages?
Always remember that the conversion rates for the landing pages differ based on the industry, purposes, and wherever your visitors are in the buying journey. Additionally, the landing pages should start acting as the qualifying channel, and not every visitor should become your potential audience.
But as the general thumb rule based on the Campaign Monitor, the average conversion rate of the landing pages across every industry is 2.3%. Meanwhile, the top 10% of the studies have conversion rates of about 11.45% and higher.
Therefore, if you are already getting 3% or even 10% of the conversion rates, congratulations on meeting this mark. Yet, you even get to start optimizing the landing page and continue enhancing the rate of conversions since it has a multiplier effect on the business.
Generally, if you use paid search marketing, the conversion rate matters for each dollar you spend. Therefore, without any further ado, the following is how you might start optimizing the landing pages:
Ways to Optimize the Landing Pages?
Did you ever wonder what makes a single landing page start converting like anything and another page lose the prospects that had the potential of becoming your perfect leads? If you ever aimed at improving your landing page conversion rates then there are a few basics involved in building the landing page that you should consider.
1. Identifying the Pain Points of Potential Customers
The products exist to serve the customers' pain points in the way the landing page should. Identical to the products, the landing page should appear appealing to your target audience in meeting their expectations and compelling them to act wisely. Nothing causes your audiences to take the right action instantly whenever your landing pages start addressing the users' pain points.
Your visitors search for answers whenever they make a Google Search or when they land on a website. It is the reason behind its importance to ensure that your landing page addresses the search intent and the company's ranking or the brand as the potential solution.
Your customers' pain points can involve a great diversity as not every prospect experiences similar pain points where a few might not be aware of these and what they are expecting.
Therefore, while you are building your landing pages, consider how the messages are effectively helping your prospects at realizing such issues and convincing them how they require a solution for the product or the services to aid in resolving them.
Proper surveillance of your audience might aid you with a better understanding of their expectations.
2. Know How the Landing Page Works Within the Funnel
The landing page is designed specifically aiming to generate sales and capture leads. Still, it would not work without the proper knowledge of these landing pages' traffic sources and the audience's target intent.
Asking yourself about where the landing page traffic arrives from. Are they directed from the content of the anchor text with the footer mentioning the product or the paid advertising? Analyzing this will ensure that the landing page fits this intent.
These pain points start varying between the varied buyer personas. At the same time, you have to start managing the inbound segmentation while directing the proper traffic to the right kind of landing pages. Meanwhile, there are other places of greater importance that concern the productivity of the solution, which are, in reality, willing to pay more whenever it saves their efficiency in time. In this situation, presenting them with a massive ROI of your product starts offering the main customer satisfaction.
Specifically, ensure you avoid using similar landing pages or plans for every traffic source. Instead, ensure that your landing pages get personalized to fit every audience segment.
3. Targeting the Adequate Keywords
You might never start escaping from the keyword research while understanding the intent of the search working behind your target keyword.
We might suggest that you start using the BiQ Keyword Intelligence for conducting keyword research. The tool offers the most comprehensive outlook on your keyword details, including the search trends, volume, competitiveness, and, primarily, the search intent.
Generally, the tool allows you to filter the right keywords based on the search intent. Therefore, you can instantly recognize the keywords you should start creating the content for and which ones you should use for your landing page.
The tool is also used for filtering the display of only the keywords with the transactional search intent to start looking at the buyer’s keywords and selecting the highly suitable bid.
For any content creation, you need to start incorporating the main keywords and the related ones into the headline, body text, headings of your landing pages, and image alt text, ensuring it gets optimized.
4. Be Transparent About a Single Thing
The more things you should start asking the users to perform, the less likely it is that they start heading at the wrong distances. Therefore, whenever it arrives at the landing pages, remember that they are designed to offer a single option as handled by the landing page design services.
The landing page is the page following up on the promises you have made within the title and the meta description, which is important the other step towards converting the visitors into your potential customer or the lead.
Suppose you aim at converting them into leads. In that case, they only have a web form that offers some great bonus, an ebook for avoiding any type of over-complications with the inclusion of an invitation to the online webinars or even the sliding across the product prices.
You might ask yourself about the one thing you plan on achieving with this kind of landing page. Additionally, ensure that the landing page is structured directing to it.
5. Offering the Most Connected Experience
If your targeted audience is not taking the right action from within the landing page, it is the best time to start reevaluating the landing page experience.
It would refer to both the experience quality your customers have while they are on the page and expecting to start working towards these pages. Is your landing page matching the search intent? Is the customer in need of an additional effort to locate whatever they are searching for?
It is extremely vital if you are performing a paid search since the bad landing page experience starts affecting the ad's quality score, position, or rank and the entire cost involved.
If the landing page is causing the users to leave consistently without buying anything, it might cause your ads to display less often or not even show up.
Best Tips & Practices for Landing Page Optimization
Since we have completed the basics of the landing pages, we will now enter into the gist of ways to start optimizing the landing page. There are best practices for the landing pages to ensure that you get the highest possible conversion rates from your visitor who starts arriving at the landing page.
1. Ensure That Your Offer is Obvious
The CTA should be one of the initial things you viewers get to notice after they have clicked on the page. It is because you are building a landing page to drive better conversions. The more obvious your offers get, the highly successful your conversion starts happening.
On the other hand, potential buyers might lose confidence if they start to doubt your offer without knowing what they are signing for. Therefore, ensure that you are both on a similar page by offering the most enticing benefit-driven copy and visual imagery of what they get.
2. Simplifying the Landing Page
Additionally, you aim that your visitors to focus on the landing page's primary element, which is the call-to-action involved.
Creating a simple landing page will help you to get rid of the visual clutters and take the right action necessary.
3. Try Out the Contrasting Colors
Whenever you plan to increase the conversion rate, look no further than using the colors on your site. When you understand color psychology, you might use this knowledge to enhance the rate of conversions. Therefore, experimenting with the call to action and other smaller elements greatly impacts the text to check the one which is more impactful with the help of the click-through rates.
4. Using Videos and Visuals for Boosting the Rates of Conversions
Creating the best visuals for the landing page is vital due to the visuals present on this page, which help instantly communicate the brand message.
It is worth a mention that these visuals even offer subtle indications to make the visitors act. Therefore, it is vital to complement the text with highly convincing images for an intense impact.
5. Retaining the Vital Message In The Initial Fold
The initial impressions are highly vital, and the same would apply to your landing pages. You have got a chance at capturing the visitors' attention to help retain the elements that speak to your audiences at the topmost portion of the landing pages, which is at the initial fold before the visitors start scrolling.
Ensure that the visuals and the messaging are highly impactful at enticing your visitors to click or scroll to attain better information, and consider creating vital designs across varied displays catering right to people using tablets and smartphones.
6. Using Scarcity for the Marketing Techniques
The landing page is often incomplete if it lacks the component of scarcity. Often, the component urgently drives people to take the right action to secure this restricted exclusivity. In reality, people often value this scarcity since it helps in making them feel unique, which is quite tough to acquire.
7. Keeping Straightforward CTAs
The CTA buttons or the call-to-action are considered a highly vital component on the landing page, and it needs to be tested. Consider them as your door to the other step of the sales or marketing funnel, and it is what everyone is clicking on for heading out to the other step of your marketing funnel. It is easier to leave the CTA button like "Buy Now" or "Submit"; however, you should not.
Additionally, never restrict them to being a single word to copy, which is important. The CTA should have a transparent meaning to the visitors who have just skimmed the page. The main aspect here is to become straightforward and inform your users where they are heading next.
8. Adding the Right Testimonials and Social Proof
Adding customer testimonials across the landing pages is highly effective; however, a few might become more impactful than the rest. Although you might already have featured the right customer testimonials for building trust, always start experimenting with an entirely different social proof design to check which one works the best.
9. Persuasive Description & Headlines
The landing page requires a persuasive meta description and title if it were to receive any clicks. Therefore, ensure that you create the most attractive meta description and headline well-optimized with the targeted keywords. In order to avoid any kind of keyword overstuffing, you can use tools like BiQ Keyword Intelligence to locate the related search terms that need to be included in the copy.
But, if the landing page currently ranks organically for the right targeted keyword, you need to perform this step as an added precaution.
10. Try out the Exit Popup
The exit popups might sound like an easier tactic; however, you might get surprised by their effectiveness. It is the last shot of the landing page for recapturing the audience's attention, which can only start serving to boost the conversions of the landing pages instead of leaving it right at that.
11. Testing Before Using Them for Paid Marketing
You need not imagine to start creating the ideal landing page from the first day. The general idea here is about optimizing a single component at a time before officially making optimization changes live permanently. The process is continuous for making a bit of tweak while analyzing the data and checking out the changes with how they impacted the conversion rate. If you plan to use them for paid marketing, we suggest testing them with your existing subscribers initially.
But, no exact formula is included here for the calculations of the Quality Score. The score depends entirely on the three metrics, such as Ad Relevance, Click Through Rate, and Landing Page Relevance, where we would look forward to boosting these factors.
Often the advertisers and the landing page design services are highly inclined to optimize the keywords and the ads to enhance the Quality Score.
They often forget that the landing page was the initial step toward this conversion funnel. Therefore, our blog offers better insights on ways to start optimizing the landing pages to improve the Quality Score.